A Personal Sponsorship Pitch — 2026

Jose
Pretel

@onebadhellcat

Automotive Creator · Dodge Official Brand Ambassador · Hellcat Owner

700K+ Total Followers

500M+ Total Views

25M+ Monthly Views

13.9% IG Engagement Rate

~$45,900 Est. Media Value / Post

The Creator

Who I Am

Dodge Official Brand Ambassador

I'm Jose Pretel — the guy behind @onebadhellcat. Since 2021 I've been building one of the most engaged automotive audiences on social media. My content lives at the intersection of high-performance cars, raw lifestyle, and aspirational culture — the exact space where your audience already lives. Half a billion views later, I'm still growing and ready to take the next step.

Official Dodge Brand Ambassador since 2022
700,000+ followers across Instagram, TikTok & YouTube
500M+ total views accumulated since 2021
Professional video production — cinematic quality on every post
Audience built on authenticity — no bots, no inflated numbers
Average reach of 40K–50K+ per Instagram post

Instagram

118K Followers

13.9% Engagement Rate

40–50K+ Avg Reach / Post

TikTok

591K Followers

20.8M Total Likes

YouTube

Long-Form Cinematic Automotive

The Numbers

My Audience = Your Customer

Male Audience 80%

Age 21–34 65%

USA Based 72%

Automotive / Perf. Interest 95%

Klear Verified Analytics

118K IG Followers

13.9% Engagement

~$45,900 Media Value / Post

Why This Audience Works for Roobet

01 Risk-Tolerant Mindset. Performance car enthusiasts are wired for adrenaline. They buy fast cars, modify them, and push limits — the same personality that places bets.
02 Competitive by Nature. My audience follows drag races, track times, and wins. They understand stakes, competition, and the thrill of winning big.
03 Primarily Male, 21–34. This is the core online betting and casino demographic. The overlap is not a coincidence — it's a perfect match.
04 Disposable Income. My followers are buying performance vehicles, aftermarket parts, and premium experiences. They have purchasing power.
05 High Trust in Me. I built this audience organically over years. When I recommend something, they listen. That trust is bankable.
06 USA-Majority. Roobet's primary market. No geographic waste — this audience is exactly where you need them.

$91M+ views viral video$

Proof of Reach

Ready to Make
Roobet VIRAL?

91.7M Views — First Upload

20M+ Views — Second Upload

110M+ People Reached, One Video

One video. Two uploads. Over 110 million people reached. This wasn't a campaign — it was organic. Now imagine what happens when Roobet is the brand behind the next one.

The Opportunity

I'm Buying a Hellcat.
Roobet Should Be Part of It.

I'm currently in the process of purchasing a Dodge Charger Hellcat Widebody. This is going to be one of the most documented car purchases I've ever done — from hunting the right vehicle, to the dealership experience, to the first drive. I want Roobet integrated into every step of that journey.

"Roobet isn't just a logo on my car — it's the brand that helped make this happen. That's the story I tell. That's how I integrate sponsors: deep, authentic, and with real narrative behind it. Not a 15-second ad read. A full series."

30-Day Launch Campaign

Short-Form Videos

Reels & TikToks covering the hunt, the deal, the delivery — each with Roobet branding and verbal mention.

YouTube Long-Form

Full cinematic episodes documenting the full Hellcat purchase journey with integrated Roobet sponsorship segments.

15–25

Instagram Story Frames

Behind-the-scenes coverage, Roobet swipe-up links, referral code promotions, and real-time updates.

Estimated Campaign Reach 500,000 – 2,000,000+ Views

Also Included in Launch Package

Roobet Link in Bio Referral Code Promo Roobet Logo on Vehicle Verbal Mentions in Videos Giveaway Promotion

Long-Term Content Opportunities

Track Days Drag Strip Events Car Meets Vehicle Modifications Road Trips YouTube Episodes Roobet Giveaways Sponsored Challenges Event Appearances Seasonal Campaigns

Partnership Options

Let's Build Something Together

Tier 01

Launch Sponsor

30-Day Campaign

Sponsor of the full Hellcat purchase series
5 Short-form videos (Reels / TikTok)
3 YouTube long-form episodes
15–25 Instagram Story frames
Roobet logo on vehicle
Link in bio for campaign duration
Referral code promotion
Optional giveaway integration

Tier 02 — Recommended

Partner

6-Month Partnership

Everything in Launch Sponsor
Roobet branding on vehicle — full 6 months
Minimum 2 branded posts per month
Monthly YouTube integration
Ongoing giveaways & promotions
Event appearances (upon request)
Dedicated referral code — tracked monthly
Direct communication & strategy alignment

Tier 03

Title Sponsor

12-Month Partnership

Roobet as primary sponsor on vehicle
Full year of ongoing monthly content
All YouTube integrations included
Giveaways & seasonal campaigns
Event appearances & activations
Dedicated referral code — long-term tracking
Deep brand integration across all content
First right of refusal on new content series

Ready When You Are

Let's Put
Roobet
In the Driver's Seat.

I'm currently in the vehicle purchasing phase and ready to begin filming immediately. Roobet has the opportunity to be integrated into this series from day one — before the car is even bought.

FindMe@OneBadHellcat.com

INSTAGRAM @onebadhellcat TIKTOK @onebadhellcat YOUTUBE @onebadhellcat

JosePretel