Sponsorship & Media Kit 2026

Jose Pretel

@onebadhellcat

Automotive Content Creator • Dodge Official Ambassador • South Florida

735K+ Total Followers

500M+ All-Time Views

25M+ Lifetime Avg. Monthly Views

80% Male Audience

21–34 Core Age Range

USA Primary Market

The Creator

Built Different.
From Day One.

Dodge Official Ambassador

Jose Pretel is a South Florida-based automotive content creator, professional filmmaker, and FAA-certified drone pilot who turned a passion for performance cars into one of the most authentic brands in the automotive creator space.

Since launching @onebadhellcat in 2021, Jose has grown to over 735K followers and 500 million views across platforms, entirely through organic content rooted in real car culture: the builds, the events, the community, and the lifestyle that comes with owning a Hellcat.

His background in professional video production, cinematic drone work, and brand marketing means every sponsored integration is executed at a level most creators can’t match in-house.

Dodge Official Brand Ambassador — the real deal, not a paid post
FAA Part 107 Certified Drone Pilot — cinematic aerial production in-house
Professional photographer & videographer since 2015
B.S. Business Administration, Florida Atlantic University
Based in Delray Beach, FL — gateway to the South Florida automotive scene

Reach & Platforms

Where the
Audience Lives

Primary Platform

TikTok

590K Followers

20.8M Total Likes

25M+ Lifetime Avg. Monthly Views

Largest and fastest-growing platform. Short-form automotive content optimized for algorithmic reach, with the potential to reach well beyond the follower base.

Verified Analytics

Instagram

118K Followers

13.9% Eng. Rate

$45.9K Est. Value / Post

13.9% engagement rate is 5–7× the industry average. Klear-verified over 12 months. Average reach per post: 22.2K. Average likes: 16.4K.

Community

Facebook

26K Followers

1.2K Avg. Story Views

Established community base. Supports broader reach for campaigns that target an older automotive enthusiast demographic.

Long-Form Home

YouTube

Growing Channel

Long-Form Content Home

Home for cinematic long-form automotive content: build series, event recaps, and brand integrations that live permanently and continue accumulating views over time.

Market Fit

Audience &
Demographics

Male Audience 80%

Age 21–34 65%

USA-Based 70%

Avg. IG Story Views 1.2K

Why brands win here

Performance-adjacent mindset. Hellcat culture and premium automotive enthusiasts actively seek aspirational products and experiences.
High purchase intent. Male, 21–34, disposable income — the most targeted demographic in consumer marketing.
Creator trust converts. This audience follows for authentic content. Brand integrations feel native, not forced.
70% USA. The highest-value market for most consumer brands.

Klear Automotive Influencer Score

A−

Top-tier niche alignment with automotive & performance culture. Klear’s verified analytics confirm authentic engagement at scale over a 12-month measurement period.

Verified Instagram Analytics, 1 Year

118.2K Followers

13.92% Eng. Rate

$45.9K Est. Value

22.2K Avg. Reach

16.4K Avg. Likes

96 Avg. Comments

Track Record

Brand
Partnerships

Jose has worked with performance and automotive brands that demand authentic audiences and cinematic production quality. Every partnership has been executed with the same standard: real content, real integration, real results.

Dodge

Official Brand Ambassador. The full endorsement: events, activations, and ongoing content representing the Dodge brand to an audience that lives and breathes American performance.

Official Ambassador · Active

Pennzoil

Automotive fluid & performance oil brand. Integrated natively into vehicle content for an audience that actively maintains and modifies their cars.

Brand Partner

Shell

Global energy brand with strong automotive lifestyle positioning. Content integration with a high-performance, high-engagement South Florida audience.

Brand Partner

Vicrez

Premium aftermarket automotive parts manufacturer. A natural partnership with an audience that actively builds, modifies, and upgrades their vehicles.

Brand Partner

What You Get

Content
Capabilities

Every deliverable is produced in-house with professional-grade equipment and cinematic post-production. No outsourcing. No template content. Jose is the creator, cinematographer, drone pilot, and editor.

Short-Form Video

Instagram Reels and TikTok content engineered for algorithmic reach. High-compression, high-impact clips that drive views, saves, and shares. Audience reach extends far beyond the follower count.

Long-Form YouTube

Full cinematic productions: event recaps, build series, road trips, and brand integrations. Permanent content that accumulates views and builds brand awareness over time.

Instagram Stories

High-frequency story content with referral links, swipe-ups, and brand callouts. Reaches a highly engaged subset of the audience at multiple touch points per day.

Drone & Aerial

FAA Part 107 certified in-house drone production. Cinematic aerial footage of vehicles, events, and locations. A visual differentiator most creators simply don’t have.

Event Coverage

Car meets, track days, drag strip events, and brand activations. Real-time social coverage plus post-produced recap content across all platforms.

Brand Integration

Logo placement on vehicles, referral codes, link-in-bio campaigns, product features, and dedicated sponsored content, seamlessly woven into authentic automotive storytelling.

Ongoing content opportunities

Track Days Drag Strip Events Car Meets Vehicle Builds & Mods Road Trips Giveaways YouTube Series Sponsored Challenges Event Appearances Seasonal Campaigns Referral Code Campaigns

Partnership Options

Sponsorship
Packages

Tier 01

Campaign
Sponsor

30-Day Launch Package

Contact for rates →

5 Short-Form Videos (Reels / TikTok)
3 YouTube Long-Form Videos
15–25 Instagram Story Frames
Brand Logo on Vehicle
Link in Bio Across All Platforms
Referral Code Integration
Optional Giveaway Promo

Tier 02

6-Month
Partner

Long-Term Brand Integration

Contact for rates →

Everything in Campaign Sponsor
Brand Presence on Vehicle — Ongoing
Minimum 2 Posts per Month
Monthly Content Featuring Brand
YouTube Integration — Ongoing
Giveaways & Promotions
Event Appearances (On Request)
Dedicated Referral Code & Tracking

Tier 03

12-Month
Title Sponsor

Primary Year-Round Partnership

Contact for rates →

Brand as Primary Vehicle Sponsor
Ongoing Monthly Content
All YouTube Episodes Integrated
Year-Round Giveaways & Promos
Event Appearances Included
Dedicated Referral Code & Tracking
Full Long-Term Brand Integration
Custom Campaign Strategy

Sponsorship & Media Kit 2026

Let’s Build
Something Real.

Ready to put your brand in front of 735K+ automotive enthusiasts with an authentic voice, cinematic production, and a track record that speaks for itself. Let’s talk.

Findme@OneBadHellcat.com

Instagram @onebadhellcat

TikTok @onebadhellcat

YouTube @onebadhellcat