2025 MEDIA KIT
@ONEBADHELLCAT
How This Journey Began
I’m Jose Pretel, the creator behind @OneBadHellcat, a brand built on a passion for high-performance cars and high-impact storytelling. With a background in professional video production and photography, I’ve produced nationally aired commercials, TV shows, and large-scale marketing campaigns for major brands. My mission is simple: combine creative direction with hands-on production skills to deliver content that stops the scroll and leaves a lasting impression.
Since 2021, my content has reached more than 500 million views across platforms, with over 700,000 followers tuning in for cinematic storytelling, bold automotive visuals, and authentic engagement. Month after month, my videos generate 25+ million views and reach 5+ million people worldwide. This consistent growth and impact has led to partnerships with major brands like Dodge, Pennzoil, and Shell, as well as opportunities to collaborate with top creators in the automotive space.
Demographics & Engagement
Sponsored Content Partners
Boost your brand’s reach with content that delivers. Allow me to create engaging 10–60 second videos designed to spotlight your product or service in a way that connects with my audience of 713,000 passionate automotive enthusiasts. Whether you’re aiming to increase web traffic, elevate brand awareness, or grow your following, my platform is built to help you get there.
On average, each sponsored video generates 50,000+ views, ensuring your brand is seen by a highly targeted community that lives and breathes automotive culture. For even greater impact, sponsor stickers are also displayed on my Hellcat for up to 30 days, giving your brand powerful visibility both online and on the streets. Let’s partner up to create content that drives results and leaves a lasting impression.
Podcast Partner Benefits Include:
● Creative 10–60 second video ad highlighting product or service
● Sponsor logo featured on the Hellcat for up to 30 days
● Cross-platform exposure posts shared on TikTok, Instagram & YouTube
● Extended reach through Instagram Stories shares of all video ads
● Dedicated static Instagram post thanking the sponsor
● One-year usage rights on all deliverables for your brand’s marketing
● Sponsor mention in the annual end-of-year thank you video
● Logo placement on the official @OneBadHellcat shirt
● Visibility in up to 45 monthly videos, ensuring consistent exposure
Sponsor Logos Will Be Visible During All Daily Posts!
Social Media Management & Custom Content
Take the stress out of social media with this comprehensive 'done-for-you' approach. Whether you have a video idea that’s been sitting on the back burner or you're looking to develop fresh, engaging content from scratch, I’ve got you covered.
From scripting and planning to filming and post-production, I’ll handle every aspect of the creative process to bring your vision to life.
No need to worry about the details, I'll not only create high-quality content tailored to your brand but also ensure it gets the exposure it deserves by sharing it across the right platforms. Sit back and relax while I take over your social media content, delivering results that captivate your audience and help your brand thrive amongst the competition.
Media Management Benefits Include:
● Fully managed content creation from scripting and planning to filming and post-production
● Company logo featured on the Hellcat for up to one year
● Cross-platform distribution with ad posts shared on TikTok, Instagram, and YouTube
● Extended visibility through Instagram Story shares of all video ads
● High-quality, brand-tailored content designed to captivate and convert your audience
Creating content can be like driving, so let me drive the boat
The Journey Continues, Are You Coming With Me?
In Q4 of 2024 my pages underwent a big rebranding as I traded my widely recognized silver Scat Pack for my new Frostbite Blue Dodge Charger Hellcat. My pages, which were originally named @onebadscat392, have now all been updated to the new name @onebadhellcat.
This transition presents an exclusive opportunity to partner with me in telling the behind-the-scenes story of building this new platform. This unique look into the world of modern American muscle cars and their owners is capturing the attention of hundreds of thousands of viewers. The new Hellcat
Charger marks the beginning of an entirely new car journey for my audience and the brands featured on my channels.
By collaborating on this new journey, our partner(s) will be regularly exposed to a rapidly growing automotive audience. Each new upload carries the potential to reach hundreds of thousands, if not millions, of viewers. This partnership offers a mutually beneficial platform to elevate your brand’s visibility while aligning with a highly engaged automotive community for many years to come.
Sponsor Logos Will Be Visible During All Daily Posts!
