ONE BAD MEDIA × 
PROPOSAL · APR 2026
PROPOSAL · APR 2026
§ PROPOSAL. VOL. 01
01 / 11
01 / 11
§ A Social Media Proposal
For Virtuals1.
01 / 11 · COVER
PREPARED FOR
ONE BAD MEDIA ×
§ 01 · PARTNERSHIP
§ 01 · PARTNERSHIP
10yrs
§ 01 · Partnership
Years in. Already.
Ten years shooting for Virtuals1. Hundreds of properties delivered. I know the product, the workflow, and the agents you work with by name.
- 01Zero ramp-up. 10 years as a Virtuals1 contractor, already embedded.
- 02Already in the South Florida market you serve.
- 03No account-manager layer. You deal directly with the person doing the work.
- 04Content planned during the shoot itself. no extra production days.
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§ 02 · THE OPPORTUNITY
§ 02 · THE OPPORTUNITY
§ 02 · The Opportunity
The content is there.
The strategy isn't.
Virtuals1 produces some of the best real-estate media in Florida. But after delivery, that content disappears. It never gets cut for social. It never builds the brand.
no growth engine
925
IG Posts Published
Years of volume. Significant library.
output ≠ reach
1,479
Total Followers
Flat growth despite the output.
biggest miss
0
TikTok Presence
The fastest-growing real-estate platform.
The gap isn't the content. Every shoot produces 10+ shareable clips that never get cut for social. Agents want Virtuals1 content they can repost. there's no system to feed them.
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§ 03 · THE WORKFLOW
§ 03 · THE WORKFLOW
§ 03 · The Workflow
One shoot. Twelve deliverables.
All content is sourced from shoots Virtuals1 is already doing. No new production days, no extra crew, no extra invoice lines. Here's how it works.
01
STEP 01
Shoot Day
On every Virtuals1 shoot I capture 3–5 extra vertical clips in parallel. drone takeoff, walk-throughs, detail shots. Zero extra time on site.
02
STEP 02
Weekly Cut
One day a week: edit, caption, and schedule 3 weeks ahead. Reels graded to match the Virtuals1 cinematic standard.
03
STEP 03
Distribute
Cross-post to IG, TikTok, and Facebook. Tag the listing agent, brokerage, neighborhood. Every post becomes a business card.
04
STEP 04
Respond + Report
Comments managed. DMs automated via ManyChat. Monthly report. what worked, what didn't, what we change next.
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§ 04 · THE PLAN
§ 04 · THE PLAN
§ 04 · The Plan
The Rhythm
Fig. 04 / A
1 shoot day.
Twelve pieces.
Twelve pieces.
From shoots you're already flying. No extra crew. No extra invoice lines.
◆ Instagram
◆ TikTok
◆ Facebook
+ Stories · Cutdowns
Production Week
Mon → Sun
Mon
01
Tue
02
Wed
03
Shoot + Cut
Thu
04
Fri
05
Sat
06
Sun
07
One day feeds the whole week →
Monthly Output
12 pieces + stories
IG · TT · FB
8
Reels
Hook-driven, 15–40s. The volume play.
IG · FB
4
Feed Posts
Anchor shots. The portfolio.
IG
20+
Stories
BTS, polls, daily pulse.
TikTok
+
TT Mirror
Every reel reformatted for the For-You algorithm.
ONE BAD MEDIA ×
§ 05 · THE INVESTMENT
§ 05 · THE INVESTMENT
§ 05 · The Investment
Two options. Same strategy.
Start where it makes sense for Virtuals1. Both numbers are a starting point, not a take-it-or-leave-it invoice.
RECOMMENDED
FULL PLAN
$4,000/mo
12 pieces · 20 stories · DMs · reporting
- →8 reels / month. cinematic, vertical, platform-native
- →4 feed posts / month. tagged + geo-located
- →8 TikToks / month. mirrored + TT-optimized
- →20 IG Stories / month. batch-scheduled
- →All Facebook. mirrored from IG
- →Captions, hashtag strategy, comment mgmt, ManyChat, monthly report
STARTER PLAN
$2,000/mo
6 pieces · 10 stories · full ops
- →4 reels / month
- →2 feed posts / month. tagged + geo-located
- →4 TikToks / month. mirrored
- →10 IG Stories / month. batch-scheduled
- →All Facebook. mirrored from IG
- →Captions, hashtag strategy, comment mgmt, ManyChat, monthly report
ONE BAD MEDIA ×
§ 06 · CONTENT PILLARS
§ 06 · CONTENT PILLARS
§ 06 · Content Pillars
Four lanes. One brand story.
01 · SPOTLIGHTS
Property Spotlights
Cinematic reels of standout shoots. Every piece tagged to the listing agent, brokerage, and neighborhood. Agents repost → their networks see Virtuals1 → new agents inquire.
02 · THE TEAM
Behind the Lens
How Virtuals1 makes the product. Drone launches at golden hour. The 30-photographer team in motion. Same-day editing. Content that makes an agent think: I want THIS team on my listing.
03 · REPOST PACKS
Agent Value
Educational, shareable content agents can repost. Tips, market insights, why Virtuals1 deliverables move listings faster. Agents share it. Their sphere sees Virtuals1.
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§ 07 · COMMITMENT
§ 07 · COMMITMENT
120
§ 07 · Commitment
Days.
Starting May 1.
Enough time to build momentum, establish a baseline, and show what consistent strategy does to a brand already producing world-class content. At day 120 we review together and decide what's next.
MONTH 01
Build Baseline
Audit, access, establish posting cadence.
MONTH 02
Test + Iterate
Identify what works per platform. Double down.
MONTH 03
Scale Signals
Amplify winning formats. Engage agent networks.
MONTH 04
Review → Next
Full performance review. Decide the next chapter together.
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§ 08 · WHAT CHANGES IN 120 DAYS
§ 08 · WHAT CHANGES IN 120 DAYS
§ 08 · What Changes
What shifts in 120 days.
Three things we'll measure. and three things you'll feel. by day 120.
01
A consistent voice.
Virtuals1 sounds like one brand across every feed. not a photo dump from a busy production company.
02
A TikTok baseline.
A real presence on the platform where agents are actually discovering vendors in 2026.
03
An agent amplifier.
Every post is a business card. Agents repost, their sphere sees Virtuals1, new agents inquire.
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§ 09 · NEXT STEPS
§ 09 · NEXT STEPS
§ 09 · Next Steps
To get started,
I need three things.
ACCESS
01 · ADMIN
Admin access on all three accounts.
Instagram, TikTok, Facebook. full admin. I'll set up a clean posting/scheduling workflow on day one.
ASSETS
02 · ARCHIVE
The shoot archive.
So I can start cutting social-ready content immediately from existing work. no waiting for new shoot days to fill the feed.
30 MIN
03 · KICKOFF
One kickoff call.
Thirty minutes. Align on brand voice, approval workflow, and posting guidelines. Then I go.
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§ CLOSE
§ CLOSE
§ Close. Let's Go
Let's start
May 1st.
FROM
Jose Pretel
One Bad Media LLC · @onebadhellcat
FOR
Virtuals1
South Florida · Ten years running