A Social Media Proposal for Virtuals1. One Bad Media
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ONE BAD MEDIA × Virtuals1 PROPOSAL · APR 2026
§ PROPOSAL. VOL. 01

A social media proposal for Virtuals1.

Ten years of shoots. World-class content with nowhere to go. This is the plan to turn the Virtuals1 archive into a distribution engine.

All it takes is one day a week, zero extra production days.

Jose Pretel
One Bad Media LLC
@onebadhellcat
SCROLL TO BEGIN
§ 01 · Partnership
0

Years in. Already.

I've been shooting for Virtuals1 for ten years. Thousands of properties delivered. I know the product, the workflow, and the agents we work with by name. There's no onboarding here, no agency learning curve, no creative team figuring out the brand direction from scratch.

This proposal isn't a cold pitch. It's a natural next chapter to help us keep growing year over year.

  • 0110 years as a Virtuals1 contractor. zero ramp-up time, zero onboarding
  • 02Already embedded in the South Florida market we serve and aim to reach
  • 03No account-manager layer. you will always deal directly with the person doing the work
  • 04Social-ready content planned during our scheduled shoots. no extra production days
  • 05Every agent we have previously worked with is a built-in distribution channel we need to take full advantage of
§ 02 · The Opportunity

The content is there.
The strategy isn't.

Virtuals1 already produces some of the best real estate media in Florida. But after delivery, that content disappears. It never gets cut for social. It never helps us build the brand.

0
IG Posts Published
Years of volume. Significant library but posts are getting little to no views. Strong shift necessary otherwise we are just posting to no one.
◆ no growth engine
0
Total Followers
Despite the output, followers growth is low.
↓ output ≠ reach
0
TikTok Presence
Tiktok has become the fastest-growing real-estate platform and its time we carve out our fair share.
★ biggest miss
The gap isn't just the content, its the way we are presenting it.  Agents and real estate media viewers online want Virtuals1 content they can repost, share to friends and family but currently there's no system to feed them.
Platform
Current State
The Problem
Instagram
925 posts · 1,479 followers
Years of volume, zero growth strategy resulting in stagnate growth
TikTok
No presence
Missed opportunity to participate in the fastest-growing real-estate platform
Facebook
Needs to be re-connected to IG / is currently dormant
Need to re-establish control, Facebook is a great way to reach and embed Virtuals1 in agent networks
§ 03 · The Workflow

One shoot day.
Twelve deliverables.

All content is sourced from shoots Virtuals1 is already doing. No new production days, no extra crew, no extra invoice lines. Here's how it all works.

STEP 01
1 Shoot Day Per Week
One day a week, Jose will plan and film content needed for upcoming posts & reels.
STEP 02
Weekly Editing & Cuts
Next on that same day, Jose will edit, caption, and schedule content up to 3 weeks ahead.
STEP 03
Distribute
Cross-post to IG, TikTok, and Facebook. Every post is an agent-facing business card.

See law of reflecting mirrors.
STEP 04
Respond + Report
Comments managed. DMs automated via ManyChat. Monthly report with what worked, what didn't, what we change next.
§ 04 · The Plan

3 platforms. 12 new mirrors each month.
Only 1 day per week.

3
Platforms
Instagram · TikTok · Facebook
12
Pieces / month
8 reels · 4 feed posts
1
Day / week
Minimizes Jose's time away from shooting
§ 05 · The Investment

Two options. Same strategy.

Start where it makes sense for Virtuals1. Both the Full Plan & Starter Plan use the same strategy. The Starter plan is half the volume and a low-risk way to see what's possible before scaling. Both numbers are a starting point, not a take-it-or-leave-it invoice.

RECOMMENDED
FULL PLAN
$4,500/mo
12 pieces · 20 stories · DMs · reporting
MONTHLY OUTPUT
8 reels / mo. cinematic, platform-native
4 feed posts / mo. tagged + geo-located
8 TikToks / mo. mirrored from reels
20 IG Stories / mo. batch-scheduled
All FB. mirrored from IG
DELIVERABLE
INCLUDED
NOTE
Reels / month
8
cinematic, vertical, platform-native
Feed posts / month
4
tagged + geo-located
TikTok posts
8
mirrored + optimized for TT
Instagram Stories
20
batch-scheduled
Facebook
✓
all IG content mirrored
Caption + hashtag strategy
✓
every post, every platform
Comment management
✓
daily
DM automation (ManyChat)
✓
lead capture + routing
Monthly performance report
✓
what worked, what changes next
STARTER PLAN
$2,500/mo
6 pieces · 10 stories · DMs · reporting
MONTHLY OUTPUT
4 reels / mo
2 feed posts / mo
4 TikToks / mo
10 IG Stories / mo
All FB. mirrored
DELIVERABLE
INCLUDED
NOTE
Reels / month
4
cinematic, vertical
Feed posts / month
2
tagged + geo-located
TikTok posts
4
mirrored
Instagram Stories
10
batch-scheduled
Facebook
✓
all IG content mirrored
Caption + hashtag strategy
✓
every post
Comment management
✓
daily
DM automation (ManyChat)
✓
lead capture
Monthly performance report
✓
what worked, what changes
RECOMMENDED
FULL
$4,500/mo
12 pieces · 20 stories · full ops
STARTER
$2,500/mo
6 pieces · 10 stories · full ops
DELIVERABLE
FULL
STARTER
Reels / month
8
4
Feed posts / month
4
2
TikTok posts / month
8
4
IG Stories / month
20
10
Facebook
✓
✓
Caption + hashtag strategy
✓
✓
Comment management
✓
✓
DM automation (ManyChat)
✓
✓
Monthly performance report
✓
✓
§ 06 · Content Pillars

Four pillars.
One brand story.

Click any pillar to expand.

01
Property Spotlights
Cinematic reels · Agent-tagged · Built for reposts
+
Cinematic reels of standout shoots. Every piece tagged to the listing agent, brokerage, and neighborhood. The logic: get agents who hired us to produce their video to repost our new posts → their networks see Virtuals1 → new agents inquire. The content is the new sales team.
Video tours Walk-through cuts Before/after comps Neighborhood showcases
02
Behind the Lens
How V1 shoots · Team-forward · Brand-building content · May require actual scheduled shooting
+
How Virtuals1 makes the product. Picture a drone launching at golden hour, then a couple shots of our photographers meeting clients, taking photos on the scene and finally closing with a nice CTA for agents watching. A true demo of how a 30 photographer team moves day to day. Content that makes an agent think: I want THIS team on my listing.
Highlight drones Show team in motion Highlight gear + tech Emphasize value proposition
03
Add Agent Value
Photography tips from experts · Create visual market insights · Agent follow for shareable assets
+
Educational, shareable content agents can repost. Tips, market insights, why Virtuals1 deliverables move listings faster. Agents share it, their sphere sees Virtuals1. The content works for them. and that's exactly why they amplify it.
Listing tips Market data Repost packs Shoot prep guides
04
Virality
Trending audios · Fresh visual hooks · This is the true reach multiplier
+
Planned content builds the brand. Virality is how we break out of it. We monitor trends daily and move fast: use trending audios, implement hook formats that are already winning, take advantage of visual gimmicks the algorithm is boosting right now. Dedicated time each week to understand and plan to copy whatever is trending that week. One well-timed trend post can out-reach a month of planned content, and it keeps the feed from ever feeling stale or corporate. This is the lane where Virtuals1 stops being a vendor and starts being a personality on the For-You page.
Trending audio Hook templates Content never grows stale For-You bait Meme formats
§ 07 · Commitment
0

Days.
Starting May 1.

A 120-day commitment. Enough time to build momentum, establish a baseline, and show what consistent strategy does to a brand that's already producing world-class content. At day 120 we review the results together and decide what's next.

MONTH 01
Build Baseline
Audit, access, establish posting cadence.
MONTH 02
Test + Iterate
Identify what works on each platform. Double down.
MONTH 03
Scale Signals
Amplify winning formats. Engage agent networks.
MONTH 04
Review → Next
Full performance review. Decide the next chapter together.
T-MINUS UNTIL MAY 1 START
--
Days
--
Hrs
--
Min
--
Sec
§ 08 · What Changes in 120 Days

Develop a consistent voice & brand

Lets make Virtuals1 sound and look like an individual, unique brand across every feed. not just a weekly photo dump. This mean updating every platform one by one. Researching content and building the system.

First posts go live 14 days after starting.

Establishing a new baseline

Once platforms are set up for us to convert viewers into clients, begin posting content on consistent basis. Consistent, new, original content will help us quickly establish a real presence on platforms where agents are actually discovering vendors.

The agent amplifier effect

Every post is like launching a new business card. Eventually we only have to get 1,000 views per post to be 12,000+ views per month. As agents repost → new agents inquire. Social media has a noticeable compounding effect.

§ 09 · Next Steps

To get started,
I need three things.

  • 01
    Admin accessInstagram · TikTok · Facebook. full admin on all three accounts.
    Access
  • 02
    Shoot archive accessSo I can start cutting social-ready content immediately from existing work.
    Assets
  • 03
    One 30-min kickoff callTo align on first 14 days, approve suggested workflow, and establish posting guidelines.
    30 min

Let's start
May 1st.

Virtuals1
Jose Pretel
One Bad Media LLC · for Virtuals1
© 2026 ONE BAD MEDIA LLC PREPARED FOR Virtuals1 · V1.0 · APR 2026 ↑ BACK TO TOP
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